Why this works: endurance + engineering
Baja destroys the unprepared. Drivers aren’t just quick—they’re unbreakable. That’s Eric’s world: decades of ultrarunning where the race starts when comfort ends. Pair that with Mason’s mechanical instincts and rally‑bred thinking, and you get a program designed to finish what it starts.
- Ultra mindset applied to stage endurance, night driving, and focus under fatigue.
- On‑site wrenching culture: fix it in the dirt, finish the day.
- Story equity: 60 + 20, not father/son—two lanes of grit converging.
- Driver swaps by design: both learn maps, notes, and night ops from day one.
Program Milestones
- 1) Complete accredited Baja driver training (1–2 weeks, pass required)
- 2) Platform selection + race build spec
- 3) Shakedown & night ops drills
- 4) Media day + dealership launch
- 5) First sanctioned desert race entry
Note: Build commitment triggers only after driver school pass. Zero sunk cost risk pre‑qualification.